Copy & Paste Website Compliance Language
This content is provided for informational purposes only and does not constitute legal advice. You are responsible for ensuring your website complies with applicable laws. You are responsible for complying with all applicable laws when using visitor data and marketing to contacts.1. Privacy Policy Section
Visitor Identification & Data Enrichment
We use third-party tools and services, including Scupe.ai LLC, to better understand and engage with visitors to our website.
These services use cookies, tracking pixels, and similar technologies to collect information about your interactions with our website, such as pages visited, browsing behavior, and device information.
This information may be combined with data from third-party sources to help us identify business visitors and enrich our understanding of our audience. This may include information such as name, email address, phone number, business affiliation, or other professional or demographic details where available.
We use this information for marketing, analytics, and business development purposes.
You can opt out of certain data collection and tracking by adjusting your browser settings or contacting us directly.
2. Cookie / Tracking Disclosure
Cookies & Tracking Technologies
We use cookies, pixels, and similar tracking technologies to:
- Analyze website traffic and user behavior
- Improve website performance and user experience
- Support marketing and advertising efforts
Some of these technologies are provided by third-party partners, including Scupe.ai LLC, which help us better understand our website visitors.
These tools may collect information about your browsing activity and may associate it with information from third-party data sources for analytics and marketing purposes.
You can manage or disable cookies through your browser settings.
3. Cookie Consent Banner
Banner Text
We use cookies and similar technologies to analyze site usage, improve performance, and support marketing efforts.
We may also use third-party services to better understand our website visitors and enhance our marketing efforts.
By clicking “Accept,” you agree to the use of these technologies. You can manage your preferences at any time.
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- Accept All
- Manage Preferences
- (Optional) Reject Non-Essential
4. Do Not Sell or Share My Personal Information
We may share certain information with third-party partners for marketing and analytics purposes, which may be considered “sharing” under applicable privacy laws.
You have the right to opt out of this sharing. To exercise your rights, please contact us or use available opt-out tools.
What Data Scupe Collects
Scupe may collect and process the following types of data:
- Visitor behavior (pages viewed, interactions)
- Visit metadata (timestamps, session activity)
- Device and browser information
- Referrer data and UTM parameters
- Identity data when matched (such as name, email, company, or job title)
All data is encrypted and stored using industry-standard security practices.
Updating Your Privacy Policy
Your privacy policy should clearly disclose:
- Visitor Tracking: That your website collects data about visitor activity
- Data Collection: That visitor information may be collected and processed
- Third-Party Tools: That external services (such as analytics or marketing tools) may be used
- User Rights: How users can request access to or deletion of their personal data
Important: Scupe provides tools to support your data practices but does not guarantee compliance. Consult a qualified attorney to ensure your policy meets legal requirements.
CCPA / CPRA Basics (California)
If you do business in California or collect data from California residents, you may need to:
- Allow users to request access to their data
- Allow users to request deletion of their data
- Provide a “Do Not Sell or Share My Personal Information” option
- Disclose how personal data is collected and shared
Using visitor identification tools may be considered “sharing” under California law.
Scupe provides guidance to support compliance but does not guarantee compliance or assume responsibility for your obligations.
Data Deletion Requests
If a visitor requests that their data be deleted, you may contact: privacy@scupe.ai
We will process the request and remove the data from your Scupe account and data feeds.
Safe Data Handling with Integrations
When using webhooks or integrations, follow these best practices:
- Use secure HTTPS endpoints
- Send data only to trusted systems
- Avoid transmitting unnecessary sensitive data
- Restrict user permissions in connected tools
- Ensure deletion requests are reflected across all systems