Privacy Policy

Last Updated: April 20, 2026

1. Introduction

Scupe.ai LLC (“Scupe,” “we,” “our,” or “us”) provides website visitor identification, data enrichment, and marketing intelligence services to businesses.

We are committed to protecting personal information and maintaining transparency about how data is collected, used, and shared.

This Privacy Policy explains:

• What information we collect
• How we collect and use it
• How we share it
• Your rights and choices

This Policy applies to:

• Visitors to our website
• Business customers (“Clients”)
• Individuals whose information we process in connection with our services (“Data Subjects”)

Our services are intended for businesses operating in the United States.

2. Nature of Our Services

Scupe provides tools that help businesses better understand and engage with their website visitors.

As part of our services, we may:

• Collect website interaction data (e.g., page views, clicks, device data)
• Associate that data with information from licensed third-party data providers
• Generate inferred or matched profiles that may include contact and demographic information

This process is commonly referred to as:

• Identity resolution
• Data enrichment
• Visitor identification

We act:

• As a business/controller for our own operations
• As a service provider/processor when processing data on behalf of Clients

3. Information We Collect

A. Information Provided Directly

We collect information you provide, including:

• Name, email, phone number
• Business name and details
• Billing and payment information
• Account login credentials
• Communications with us (email, chat, SMS, phone)

B. Information Collected Automatically

We collect data through cookies, pixels, scripts, and analytics tools:

• IP address and device identifiers
• Browser type and operating system
• Website activity (pages viewed, clicks, session behavior)
• Referring URLs and timestamps
• Session recordings (for analytics and UX improvement)

C. Data Enrichment & Third-Party Data

We may obtain and combine data from licensed third-party providers, which may include:

• Names
• Email addresses
• Phone numbers
• Business and employment information
• Generalized demographic indicators (e.g., industry, estimated income ranges)

We do not represent that all data is verified or perfectly accurate.

4. How We Use Information

We use information to:

• Provide and operate our platform
• Generate visitor insights and enriched profiles for Clients
• Improve data models, analytics, and product performance
• Personalize and optimize marketing strategies
• Provide customer support and communications
• Process billing and payments
• Detect fraud, abuse, or misuse
• Comply with legal obligations

When acting on behalf of Clients, we process data only according to their instructions.

5. Legal Basis for Processing

Where applicable, we rely on the following legal bases:

• Legitimate business interests (e.g., analytics, fraud prevention, B2B marketing insights)
• Performance of a contract (providing services to Clients)
• Compliance with legal obligations

Data obtained from third-party providers is sourced under their respective compliance frameworks and licensing agreements.

6. How We Share Information

We may share information with:

A. Clients

We provide enriched visitor data and insights to our Clients as part of our services.

B. Service Providers

Including:

• Cloud hosting providers
• Payment processors
• Analytics tools
• Advertising platforms (e.g., Meta, Google)

C. Legal & Compliance

When required by law or to protect rights, safety, or property.

D. Business Transfers

In connection with a merger, acquisition, or sale.

Important Notice on “Selling” Data

We do not sell personal information for monetary compensation.

However, certain data sharing with Clients or partners may be considered “sharing” or “selling” under some state privacy laws.

You may exercise your opt-out rights as described below.

7. Data Retention

We retain personal information only as long as necessary to:

• Provide services
• Meet contractual obligations
• Comply with legal requirements

Data may be anonymized or aggregated for analytical purposes.

8. Data Security

We implement reasonable safeguards, including:

• Encryption of sensitive data
• Secure infrastructure
• Access controls
• Monitoring and security updates

No system is completely secure, and we cannot guarantee absolute security.

9. Your Privacy Rights

A. California (CCPA/CPRA)

You have the right to:

• Know what data we collect
• Access your data
• Delete your data
• Correct inaccuracies
• Opt out of sale/share of data
• Limit use of sensitive data
• Not be discriminated against

B. Other U.S. States

Residents of states such as Virginia, Colorado, Connecticut, and Utah may have rights to:

• Access
• Delete
• Correct
• Opt out of targeted advertising and profiling

C. Exercising Your Rights

To submit a request, contact: privacy@scupe.ai

We will verify and respond in accordance with applicable law.

10. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Analyze website performance
• Understand visitor behavior
• Deliver and measure advertising
• Support identity resolution and enrichment

You can control cookies through your browser settings.

We honor Global Privacy Control (GPC) signals where required.

11. Opt-Out of Data Processing & Profiling

Individuals may request to:

• Opt out of data enrichment and identity resolution
• Opt out of data sharing for marketing purposes
• Request deletion of their personal data

Submit requests to: privacy@scupe.ai

12. Client Responsibilities

Clients using Scupe agree that they are responsible for:

• Providing appropriate disclosures on their websites
• Obtaining any required consent for tracking technologies
• Ensuring compliance with applicable laws, including:
  • CAN-SPAM Act
  • TCPA (for calls and SMS)
  • State privacy laws

Scupe does not directly send marketing communications to end users on behalf of Clients unless explicitly agreed.

13. Children’s Privacy

Our services are not intended for individuals under 16.
We do not knowingly collect data from children.

14. Changes to This Policy

We may update this Privacy Policy periodically.
Changes will be reflected by the “Last Updated” date.

15. Contact Us

For questions or requests:

Email: privacy@scupe.ai