Cookie Policy

Last Updated: April 20, 2026

1. Overview

This Cookie Policy explains how Scupe.ai LLC (“Scupe,” “we,” “our,” or “us”) uses cookies, pixels, and similar tracking technologies when you visit our website or when our technology is deployed on our Clients’ websites.

These technologies help us:

• Analyze website usage
• Improve performance
• Support advertising and marketing efforts
• Enable visitor identification and data enrichment services

2. What Are Cookies & Tracking Technologies

Cookies are small text files stored on your device.

We also use related technologies, including:

• Pixels (tracking beacons)
• Web beacons
• SDKs
• Device identifiers

These technologies may collect information about your browsing activity, device, and interactions across websites and sessions.

3. How We Use Tracking Technologies

We use cookies and similar tools to:

• Maintain secure sessions and site functionality
• Analyze website traffic and behavior
• Improve user experience
• Measure marketing performance
• Deliver personalized advertising
• Support identity resolution and data enrichment

4. Identity Resolution & Data Enrichment

In addition to standard cookies, Scupe uses tracking technologies in combination with licensed third-party data sources to help businesses better understand their website visitors.

This may include:

• Associating website activity with business or consumer profiles
• Enriching visitor data with commercially available information
• Generating inferred insights for marketing and analytics purposes

The information associated with a visitor profile may include:

• Name
• Email address
• Phone number
• Business or professional information
• General demographic indicators (e.g., industry, estimated ranges)

We do not guarantee the accuracy of this information.

5. Types of Cookies We Use

Strictly Necessary Cookies

Required for core website functionality such as login, security, and system performance.

Performance & Analytics Cookies

Help us understand how visitors use the site (e.g., page views, time on site).

Functional Cookies

Enable enhanced features such as saved preferences and chat tools.

Advertising & Targeting Cookies

Used to:

• Deliver relevant ads
• Measure campaign performance
• Retarget visitors across platforms

Data Enrichment & Identification Technologies

Used to:

• Associate browsing activity with external datasets
• Support visitor identification and profiling
• Provide insights to our Clients

6. Third-Party Technologies

We may work with third-party providers, including:

• Google (Analytics, Ads, YouTube)
• Meta (Facebook, Instagram)
• Microsoft Advertising
• LinkedIn
• TikTok
• Reddit
• CRM and marketing automation platforms
• Data providers and enrichment partners

These providers may set their own cookies or identifiers and process data according to their own policies.

7. Your Choices & Controls

You can manage your preferences through:

Browser Settings

Block or delete cookies via your browser.

Global Privacy Control (GPC)

We honor GPC signals where required by law.

Advertising Opt-Out Tools

• Network Advertising Initiative (NAI)
• Digital Advertising Alliance (DAA)
• Google Analytics Opt-Out

Direct Opt-Out Requests

You may request to:

• Opt out of data enrichment and visitor identification
• Request deletion of associated data

Contact: privacy@scupe.ai

8. Client Website Use

Scupe technology may be deployed on third-party websites operated by our Clients.

Clients are responsible for:

• Providing appropriate disclosures about tracking technologies
• Obtaining any required user consent
• Ensuring compliance with applicable laws

9. U.S. Use Only

Our services are intended for use within the United States and are governed by U.S. privacy laws.

10. Updates

We may update this Cookie Policy periodically.
Changes will be reflected by the “Last Updated” date.

11. Contact Us

For questions or requests:

Email: privacy@scupe.ai