Cookie Policy

Last Updated: April 22, 2025

1. What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently, recognize repeat visitors, remember user preferences, and help companies analyze how their site is being used. Cookies can be:

- Session Cookies: Temporary and deleted when you close your browser.

- Persistent Cookies: Stored on your device until they expire or are deleted.

- First-Party Cookies: Set directly by the website you’re visiting.

- Third-Party Cookies: Set by a third-party domain (e.g., for advertising or analytics).

We may also use pixel tags, web beacons, and SDKs to collect information about email engagement, ad performance, cross-site behavior, and browsing activity.

In certain cases, we use advanced pixels to collect publicly available and contact information about website visitors. This may include (where lawfully available) names, email addresses, phone numbers, income ranges, net worth indicators, and business data, for the purposes of analytics, retargeting, and ad personalization.

For more about cookies and how they work, visit www.allaboutcookies.org.

2. How We Use Cookies

We use cookies and similar technologies to:

- Authenticate users and maintain secure login sessions

- Store your preferences and settings

- Measure and analyze site traffic and performance

- Improve functionality and user experience

- Track ad performance and engagement across platforms

- Enable retargeting and behavioral advertising

- Collect visitor data, including public contact details, for enhanced audience targeting

We do not collect or store would is considered sensitive personally identifiable information in cookies (e.g., social security numbers, drivers license, medical records, credit card numbers), and any personal data collected is subject to our Privacy Policy.

3. Types of Cookies We Use

We use the following types of cookies on our website:

Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functions like security, account login, and preference management. These cookies cannot be disabled.

Performance / Analytics Cookies
These cookies help us understand how visitors interact with the website by collecting information such as page views, time on site, and navigation paths. The data is used to improve site performance and user experience. In many cases, this data is aggregated or anonymized.

Functional Cookies
These cookies allow the website to remember user choices and provide enhanced features, such as live chat, saved preferences, or embedded videos. They may be set by us or by third-party providers.

Targeting / Advertising Cookies
These cookies are used by us and our advertising partners to build a profile of your interests and show you relevant ads on other websites. They may also be used to limit the number of times you see an ad and to measure campaign effectiveness.

Social Media Cookies
These cookies enable social sharing and may track your activity across websites via embedded social media features such as “Like” or “Share” buttons. They are set by third-party social platforms.

If you’d like a list of the specific cookies used, including name, domain, type, and expiration, please contact us or check your browser’s cookie manager.

4. Managing Your Cookie Preferences

You have several options to control or disable cookies:

- Browser Settings: Most browsers allow you to manage cookies via preferences or settings. You can typically block, delete, or limit cookie use. Instructions vary by browser.

- Global Privacy Control (GPC): We honor GPC signals where legally required, allowing you to opt out of certain tracking via browser-level settings. Learn more at globalprivacycontrol.org.

Third-Party Opt-Out Tools:

- NAI Opt-Out

- About Ads

- Google Analytics Opt-Out

- AppChoices (for mobile ads)

Note: Disabling cookies may affect the functionality of our Site, including personalized content, advertising, and access to certain areas.

5. Third-Party Cookies and Tracking Technologies

As part of our digital marketing and advertising efforts, we may integrate services from:

- Google (Analytics, Ads, Tag Manager, YouTube)

- Meta (Facebook, Instagram)

- Microsoft/Bing Ads

- LinkedIn and Twitter

- TikTok Ads

- Reddit Ads

- Drift, Intercom, and other chat platforms

- Call tracking and SMS tools

- CRMs and marketing automation services

- Data enhancement tools that collect publicly available or permissioned visitor information

These services may set third-party cookies or tracking identifiers to measure performance, deliver personalized content, and attribute ad success. Their use is governed by their own privacy policies.

6. U.S.-Based Audience Notice

Groth Co LLC, doing business as Scupe, operates exclusively in the United States and does not target users located outside the U.S. Any data collected is governed by U.S. privacy laws and is not processed under the legal bases applicable to the GDPR or similar international privacy laws.

7. Updates to This Cookie Policy

We may update this Policy periodically to reflect changes in technologies, law, or our business practices. When we do, the “Last Updated” date will be revised. We encourage you to review this Policy frequently.

8. Contact Us

If you have any questions, would like to request a full cookie list, or wish to exercise your rights under applicable laws, please contact us:

Groth Co LLC
d/b/a Scupe
Email: [email protected]