Privacy Policy

Last Updated: April 22, 2025

1. Introduction

Groth Co LLC, doing business as Scupe (“Scupe,” “Groth Co LLC,” “we,” “our,” or “us”), respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This Policy describes the types of personal information we collect from or about users and clients, how we use that information, with whom we share it, and your rights in connection with our data practices.

This Privacy Policy applies to data collected in connection with our marketing services, including when you visit our website, engage with our services, use our client portal, communicate with us via phone, email, SMS, chatbot, or social media, and when we operate digital campaigns on behalf of our clients across platforms such as Google, Facebook, Instagram, LinkedIn, and others.

Our services are intended exclusively for businesses based in the United States, and we do not knowingly market to or serve customers outside the U.S.

2. Scope of This Policy

This Policy applies to the following categories of individuals:

Website Visitors: Individuals who browse or interact with our website for informational or inquiry purposes.

Client Businesses: Businesses who engage with Scupe to receive digital marketing and related services.

Patrons: End customers of our clients whose personal data we may process on behalf of a client in connection with digital campaigns, contact forms, or analytics.

We act as a business with respect to Client Businesses and Visitors, and as a service provider/data processor when handling information on behalf of our Client Businesses concerning their Patrons.

3. Information We Collect

A. Information You Provide to Us
We collect personal information you provide directly to us, including, but not limited to:

- Full name, business name, title, and contact details (email, phone, address)

- Payment information (credit/debit card, billing address, online payment credentials)

- Login credentials (when using our dashboard or reporting portal)

- Content of communications (emails, support chats, chatbot entries, SMS messages, phone call recordings)

- Marketing preferences and responses to surveys or forms

- Details related to your business operations and service offerings

B. Information We Collect Automatically
Through cookies, pixels, tracking scripts, and analytics tools (such as Google Analytics and Meta Pixel), we automatically collect information such as:

- IP address, browser type, and operating system

- Device identifiers

- Website interaction data (clicks, page views, form submissions, scroll activity)

- Referring URL or exit pages

- Time and date of visits

- Session recordings for UI/UX evaluation

Additionally, we utilize pixel-based tracking technologies that collect publicly accessible and contact information about website visitors. This may include names, email addresses, phone numbers, estimated income ranges, net worth indicators, and business-related data. This information is used to personalize marketing communications, analyze visitor behavior, and optimize advertising strategies in compliance with applicable laws.

This may include data collected on our website and, when authorized, on our clients’ websites as part of campaign tracking.

C. Information We Receive from Third Parties
We may collect additional information from third-party sources, including:

- Ad platforms (Google Ads, Meta Ads) regarding performance metrics

- Social media platforms you link to your campaigns

- Third-party analytics and customer data enhancement services

- Payment processors and credit check services

4. How We Use Your Information

We may use the information collected for the following purposes:

- To provide and manage marketing services, including ad campaign creation, optimization, and reporting

- To facilitate communication via all major channels (email, SMS, phone, chatbot, and social platforms)

- To provide you access to our client portal, reporting dashboard, or billing systems

- To analyze ad and website performance metrics across platforms

- To personalize communications and retargeting efforts

- To detect, prevent, and investigate fraud or illegal activities

- To comply with legal or regulatory obligations

- To respond to customer service inquiries and technical support requests

- To process payments and manage billing

- To improve and develop our technology, campaigns, services, and analytics models

- When acting as a service provider, we use Patron data only under the instructions of our client and in strict accordance with applicable law.

5. How We Share Information

We may disclose your information to the following categories of recipients:

Vendors and Service Providers: Including payment processors, hosting providers, analytics platforms, ad platforms (e.g., Meta, Google), email marketing services, chatbot platforms, and call tracking services.

Professional Advisors: Legal, financial, accounting, or other advisors as necessary for compliance or lawful business practices.

Law Enforcement or Government Authorities: Where required to comply with legal obligations, subpoenas, court orders, or to protect our legal rights or the safety of others.

Corporate Transactions: In the event of a merger, acquisition, asset sale, or corporate restructuring.

With Your Consent or Direction: In circumstances where you have instructed or explicitly consented to sharing.

We do not sell personal information, including Patron data, to third parties for monetary value.

6. Retention of Information

We retain your personal information for as long as necessary to:

- Provide the services you’ve requested

- Fulfill the purposes outlined in this Privacy Policy

- Satisfy any legal, accounting, or reporting obligations

- Comply with client instructions (in the case of Patron data)

- When retention is no longer required, data is securely deleted or anonymized.

7. Data Security

We maintain reasonable physical, electronic, and administrative safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. This includes, but is not limited to:

- Encryption of sensitive data

- Secure server infrastructure

- Role-based access controls

- Firewalls and regular software updates

Despite our efforts, no method of transmission over the Internet or electronic storage is 100% secure.

8. Your State-Specific Privacy Rights

A. California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

- Right to Know

- Right to Access

- Right to Delete

- Right to Correct

- Right to Opt Out

- Right to Limit Use of Sensitive Personal Information

- Right Against Discrimination

To exercise any of the above rights, email us at [email protected]

B. Other States
If you are a resident of Virginia, Colorado, Connecticut, or Utah, you may also be entitled to:

- The right to access, correct, or delete personal data

- The right to opt out of targeted advertising or profiling

- The right to appeal a denied privacy rights request

9. Cookies and Tracking Technologies

We and our third-party partners use cookies, pixels, SDKs, and similar tracking technologies to:

- Analyze site usage and performance

- Enable personalized advertising

- Measure ad effectiveness

- Retarget users across devices and platforms

In addition to tools like Google Analytics and Meta Pixel, we utilize third-party tracking pixels that collect publicly available and contact information of visitors to our website. This may include names, phone numbers, email addresses, income ranges, net worth indicators, and business data. This helps us deliver more relevant content and advertising.

You may manage your cookie preferences via browser settings, or use the opt-out tools below:

- Google Analytics Opt-Out

- NAI Opt-Out Tool

- About Ads

We also honor Global Privacy Control (GPC) signals where detected and required.

10. Children’s Privacy

Our services are not intended for individuals under the age of 16, and we do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will promptly take appropriate action.

11. Changes to This Policy

We reserve the right to update or revise this Privacy Policy at any time. When we make changes, we will revise the “Last Updated” date and may provide notice via email or on our website. Your continued use of our services after such changes indicates your acceptance of the updated terms.

12. Contact Us

For questions about this Privacy Policy, to exercise your privacy rights, or to make a complaint, please contact us via:

Email: [email protected]