What Data Scupe Collects
Scupe collects:
Visitor behavior
Visit metadata
Pageviews
Device/browser info
Referrer & UTM parameters
Identity data when matched (name, email, company, job title)
Data is encrypted and stored securely.
How Scupe Identifies Visitors
Scupe uses a combination of:
Behavioral signals
Technical identifiers
Publicly available enrichment data
Not all visitors can be identified due to:
VPNs
Private browsing modes
Privacy-focused browsers
Limited match signals
Updating Your Privacy Policy
Your privacy policy should clearly disclose the following:
Visitor Tracking: That your website collects data on visitor activity.
Data Collection: That certain visitor information may be collected and processed.
Third-Party Tools: That third-party services, such as analytics or marketing tools, may be used to collect or process data.
User Rights: How visitors can request access to, or deletion of, their personal data.
Important: Scupe provides tools to support your data practices, but does not offer legal language or guarantee compliance. Consult a qualified attorney to ensure your privacy policy meets all applicable legal requirements.
CCPA Basics
CCPA (California Consumer Privacy Act)
Consumer Rights: California residents can request to access, know, or delete the personal information collected about them.
Do Not Sell/Share: Certain “Do Not Sell or Share My Personal Information” obligations may apply to your business.
Notice Requirements: You must provide clear notice at the point of data collection regarding your practices and any sharing or selling of personal information.
Scupe provides information to help support your CCPA compliance, but cannot guarantee compliance on your behalf and is not liable for your business’s obligations. Please consult with a qualified attorney to ensure your practices meet all legal requirements.
Data Deletion (Visitor)
If a contact requests their data be deleted from your database, please email us a privacy@scupe.ai and we will honor their request and delete their data.
This permanently removes the visitor from your Scupe account and data feed.
Safe Data Handling with Integrations
When using webhooks or other integrations, follow these best practices to protect your data and your users:
Use HTTPS Endpoints: Always ensure your webhook endpoints are secured with HTTPS.
Send Data Only to Trusted Tools: Only transmit information to secure, verified services.
Limit Sensitive Information: Avoid sending unnecessary sensitive data through webhooks
Restrict CRM Permissions: Keep user permissions in connected systems limited to only what’s needed.
Honor User Deletion Requests: Ensure that requests to delete user data are reflected in all connected systems.