What Is Scupe?
Scupe is a website visitor identification platform that lets you see who is visiting your site—even if they don’t fill out a form. Once installed, Scupe identifies visitors, builds enriched profiles, displays them in your Data Feed, and gives you the ability to sync the data to your CRM or automation tools via webhooks.
With Scupe, You Can:
- Identify website visitors with enriched data
- View detailed visitor profiles and qualify them in our built-in CRM.
- Push visitor data automatically to your CRM or workflow tools
- Manage multiple websites independently
Note: Each website added to Scupe is treated as its own product, with its own data, plan, and profile limits.
Adding Your First Website
Each website in Scupe is managed independently, with its own data, plan, and tracking script.
Steps to Add Your First Website
- Click Add New Website.
Enter your domain name and any other required information.
Click Save. Our team will verify your website within 4 hours.
Once verified, you’ll receive an email confirming that your unique tracking script is ready.
Installing Your Scupe Tracking Script
After adding a website, Scupe provides a tracking script that must be installed in your website’s <head> section to start identifying visitors.
General Instructions
Copy Your Script: Go to the Website Settings page and copy the provided tracking code.
Paste into <head>: Insert the script into the <head> section of your website’s HTML.
Publish Your Changes: Save and publish your site updates to activate the tracking code.
Note: For platform-specific instructions (e.g., Shopify, WordPress, Webflow), see our Installation & Setup section.
Setup Checklist: Getting Started with Scupe
Follow these steps to complete your Scupe setup and start tracking visitor data effectively:
Add Your Website: Enter your website details in Scupe.
Domain Verification: Our team will manually verify your domain to ensure accurate tracking.
Install Tracking Script: Once verified, place the Scupe tracking code in your website’s global <head> tag.
Confirm Domain Activation: Once your website records its first visitor, verify that the domain is active.
Verify Data Flow: Within a few visitors, check that visitor data is appearing in your data feed.
Connect Your Webhook: Link visitor data to your CRM, automation platform, or custom endpoint.
Wait for First Visitor Profile: The webhook mapping can begin once your first visitor profile is captured.
Review Dashboard & Test Automations: Explore analytics, alerts, and automations to ensure everything is working as expected.
Tip: After the first visitor is identified, Scupe will continuously populate visitor profiles in your dashboard and send data to your webhook for automation workflows.
Understanding Your Dashboard
The Scupe dashboard provides a comprehensive overview of your website visitor activity and identified profiles, all in one place.
Dashboard Sections
Website Selector: Switch between any websites you’ve added. Each site has its own data, profile limit, and subscription plan.
Dashboard: View the most recent analytics and insights at a glance.
Data Feed: A table listing all identified visitors and their associated data profiles.
Pixels & Webhooks: Find your Scupe tracking code to install on your website. Connect your webhook for automation and data syncing.
Help Docs: Access guides and documentation to answer your questions.
Support: Submit a ticket and our team will assist you promptly.
Top Right Menu
My Account: Manage your profile and account details.
Billing: Handle plans, invoices, and account preferences.
Tip: Familiarize yourself with each section to efficiently manage websites, visitor data, and integrations.