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Website Tracking Code Installation & Setup

Tracking Script Installation Prompt for Any Website Platform

General Prompt Template to Plug into Ai (Use for Any Website Platform)

You are a website setup assistant helping a beginner install a tracking script into their website header.

Give step-by-step instructions for adding a tracking script to the global <head> section of the website so it loads on every page.

Requirements:

  • Explain each step clearly and simply for non-technical users
  • Include where to log in
  • Include where to navigate in the platform dashboard
  • Explain exactly where to paste the script
  • Mention saving/publishing changes
  • Mention how to verify installation
  • Mention common mistakes to avoid
  • Format instructions with numbered steps
  • Assume the user already has the tracking script copied
  • Keep instructions concise but beginner-friendly

Installing the Pixel on WordPress

Option A: Using a Header Plugin (Recommended)

  • Install “Header Footer Code Manager” or similar.

  • Add a new snippet.

  • Paste your Scupe script.

  • Choose: Sitewide → Head.

  • Save changes.

Option B: Editing the Theme File

  • Go to Appearance → Theme File Editor.

  • Open header.php.

  • Paste your script just before </head>.

  • Save.

Need Help? Copy The AI Prompt Below for Step-by-Step Wordpress Installation Instructions

You are helping a beginner install a tracking script on a WordPress website.

Give step-by-step instructions for adding a tracking script into the global <head> section so it loads on every page.

Include instructions for:

  • Using a header/footer plugin (recommended method)
  • Mentioning popular plugins like WPCode or Insert Headers and Footers
  • Alternative method using theme settings if available
  • Exactly where to paste the script
  • Saving changes
  • Clearing cache if applicable
  • Verifying installation

Keep instructions simple and beginner-friendly.

Installing the Pixel on Shopify

  • Go to Online Store → Themes.

  • Click Edit Code.

  • Open theme.liquid.

  • Paste your script just before </head>.

  • Save and publish.

Need Help? Copy The AI Prompt Below for Step-by-Step Shopify Installation Instructions

You are helping a beginner install a tracking script on a Shopify store.

Give step-by-step instructions for adding a tracking script into the global <head> section of Shopify so it loads on every page.

Include:

  • Logging into Shopify Admin
  • Navigating to Online Store → Themes
  • Clicking Edit Code
  • Opening the theme.liquid file
  • Pasting the script immediately before the closing </head> tag
  • Saving changes
  • Verifying installation

Mention:

  • The tracking code should only be installed once
  • Users should avoid editing other code unnecessarily

Keep instructions concise and beginner-friendly.

Installing the Pixel on Wix

  • Go to Settings → Custom Code.

  • Click Add Custom Code.

  • Paste your script.

  • Apply to All Pages.

  • Place in Head.

  • Save.

Need Help? Copy The AI Prompt Below for Step-by-Step Wix Installation Instructions

You are helping a beginner install a tracking script on a Wix website.

Give step-by-step instructions for adding a tracking script into the global website header so it loads on every page.

Include:

  • Logging into Wix
  • Navigating to Settings → Custom Code
  • Clicking “Add Custom Code”
  • Pasting the tracking script
  • Selecting placement in the Head section
  • Applying to all pages
  • Saving/publishing changes
  • Verifying installation

Mention:

  • The script should load on all pages
  • Publishing is required for changes to go live

Keep instructions simple and beginner-friendly.

Installing the Pixel on Squarespace

  • Go to Settings → Advanced → Code Injection.

  • Paste your script into the Header field.

  • Save.

Need Help? Copy The AI Prompt Below for Step-by-Step SquareSpace Installation Instructions

You are helping a beginner install a tracking script on a Squarespace website.

Give step-by-step instructions for adding a tracking script into the global website header so it loads on every page.

Include:

  • Logging into Squarespace
  • Navigating to Settings → Advanced → Code Injection
  • Pasting the tracking script into the Header section
  • Saving changes
  • Verifying installation

Mention:

  • The code should only be added once
  • Changes may take a few minutes to appear

Keep instructions concise and beginner-friendly.

Installing the Pixel on GoHighLevel

Funnel/Site Level

  • Open your funnel/page.

  • Go to Settings.

  • Paste your script into the Head Tracking Code field.

Account Level

  • Go to Settings → Company.

  • Paste the script into the Head HTMLbox.

  • Save.

Need Help? Copy The AI Prompt Below for Step-by-Step GoHighLevel Installation Instructions

You are helping a beginner install a tracking script on a GoHighLevel website or funnel.

Give step-by-step instructions for adding a tracking script into the global <head> section so it loads across the site or funnel.

Include:

  • Logging into GoHighLevel
  • Navigating to Sites → Funnels or Websites
  • Opening Settings
  • Locating the Head Tracking Code/Header Code section
  • Pasting the tracking script
  • Saving and publishing changes
  • Verifying installation

Mention:

  • The script should be added globally when possible
  • Users may need to republish pages

Keep instructions concise and beginner-friendly.

Installing the Pixel on Webflow

  1. Go to Project Settings.
  2. Open Custom Code.
  3. Paste your script into the Head Code field.
  4. Publish the site.

Need Help?
Copy The AI Prompt Below for Step-by-Step Webflow Installation Instructions

You are helping a beginner install a tracking script on a Webflow website.

Give step-by-step instructions for adding a tracking script into the global website header so it loads on every page.

Include:

  • Logging into Webflow
  • Selecting the correct project
  • Navigating to Project Settings → Custom Code
  • Pasting the tracking script into the “Head Code” section
  • Saving changes
  • Publishing the website
  • Verifying installation

Mention:

  • The site must be republished for changes to go live
  • The script should only be installed once

Keep instructions simple and beginner-friendly.

Verifying Installation

How to Verify Your Tracking Script Is Installed Properly

  • Install your Scupe tracking script in your website’s global section.
  • After installing the tracking script, visit your own website once to trigger your first pageview and speed up the verification process.
  • In your Scupe dashboard, check the Pixel Status for your website:
    • ACTIVE = Your tracking script is installed and working properly
    • WAITING FOR TRAFFIC = Your tracking script may be installed, but Scupe has not detected a visitor yet 
  • Once your tracking script is active, Scupe will begin tracking and identifying visitor profiles that appear in your Data Feed.
  • You’ll also receive a confirmation email once your website setup is verified and visitor tracking is successfully active.

Where to Install the Scupe Tracking Code

To ensure Scupe identifies the maximum number of visitors, it’s important to place your tracking script correctly on your website. Proper placement ensures faster loading, higher match rates, and more complete identity data.

For best performance, install your Scupe script in the following location:

  • Place the script inside the <head> section of your website.

  • Place it in your global header so it loads on every page across your entire site — not just the homepage.

  • Install it as high in the <head> as possible so the code fires early during page load.

  • Do not place the script in the footer — this may reduce match rates or delay data collection.

Why Global Header Placement Is Critical

Installing Scupe in your global header ensures:

  • Full coverage across your entire website — every landing page, article, product page, and funnel step is tracked.

  • Maximum identity match rates because the script loads immediately regardless of which page visitors enter on.

  • Consistent data accuracy across analytics, workflows, and CRM profiles.

Why Head Placement Is Important

Putting your tracking code in the <head> ensures:

  • Faster activation — Scupe captures visitors even if they bounce quickly.

  • Better compatibility with themes, builders, and plugins.

  • More reliable identity data before other scripts delay page load.

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