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Getting Started

What Is Scupe?

Scupe is a website visitor identification platform that lets you see who is visiting your site—even if they don’t fill out a form. Once installed, Scupe identifies visitors, builds enriched profiles, displays them in your Data Feed, and gives you the ability to sync the data to your CRM or automation tools via webhooks.

With Scupe, You Can:

  • Identify website visitors with enriched data
  • View detailed visitor profiles and qualify them in our built-in CRM.
  • Push visitor data automatically to your CRM or workflow tools
  • Manage multiple websites independently

Note: Each website added to Scupe is treated as its own product, with its own data, plan, and profile limits.

Adding Your First Website

Each website in Scupe is managed independently, with its own data, plan, and tracking script.

Steps to Add Your First Website

  • Click Add New Website.
  • Enter your domain name and complete the setup fields.
  • Click Save. 
Scupe will automatically generate your website tracking script. To complete installation, copy your tracking script and add it to your website’s <head> section. For step-by-step installation instructions on popular website platforms, click here.

Installing Your Scupe Tracking Script

After adding a website, Scupe provides a tracking script that must be installed in your website’s <head> section to start identifying visitors.

General Instructions

  1. Copy Your Script: Go to the Website Settings page and copy the provided tracking code.

  2. Paste into <head>: Insert the script into the <head> section of your website’s HTML.

  3. Publish Your Changes: Save and publish your site updates to activate the tracking code.

Note: For platform-specific instructions (e.g., Shopify, WordPress, Webflow), see our Installation & Setup section.

Setup Checklist: Getting Started with Scupe

Follow these steps to complete your Scupe setup and begin tracking visitor data:

  1. Add Your Website
    Enter your website details in Scupe and complete the website setup process.
  2. Install Your Tracking Script
    Copy your Scupe tracking script and place it inside your website’s global <head> tag.
  3. Confirm Domain Activation
    Once your website records its first visitor, your website status will update to active.
  4. Verify Data Collection
    After a few visitors, confirm that visitor profiles and data are appearing in your Scupe dashboard feed.
  5. Review Dashboard & Notifications
    Explore your analytics dashboard and confirm you are receiving lead alert notifications to ensure everything is working properly.

Note: After installing your tracking script, you can visit your own website to trigger your first pageview and speed up the verification process.

Understanding Your Dashboard

The Scupe dashboard provides a comprehensive overview of your website visitor activity and identified profiles, all in one place.

Dashboard Sections

  1. Website Selector: Switch between any websites you’ve added. Each site has its own data, profile limit, and subscription plan.

  2. Dashboard: View the most recent analytics and insights at a glance.

  3. Data Feed: A table listing all identified visitors and their associated data profiles.

  4. Pixels & Webhooks: Find your Scupe tracking code to install on your website. Connect your webhook for automation and data syncing.

  5. Help Docs: Access guides and documentation to answer your questions.

  6. Support: Submit a ticket and our team will assist you promptly.

Top Right Menu

  1. My Account: Manage your profile and account details.

  2. Billing: Handle plans, invoices, and account preferences.

Tip: Familiarize yourself with each section to efficiently manage websites, visitor data, and integrations.

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